#3 - Omnichannel AI Strategy | Victor Tapia, Global Digital Director at Reckitt
Update: 2024-12-12
Description
Join Miguel Machado for an exclusive conversation with Victor Tapia, IT&D Global Director for Digital, Marketing and E-commerce Nutrition at Reckitt. Discover how this digital transformation leader is revolutionizing consumer experiences across multiple touchpoints through strategic AI implementation and data-driven decision making at one of the world's leading CPG companies.
Key highlights:
- Purpose-Driven Digital Transformation: Learn the three-pillar framework (passion, ecosystems, purpose) that's delivering measurable results in consumer goods marketing
- AI-Powered Personalization Strategy: Explore how Reckitt leverages artificial intelligence to create hyper-relevant consumer experiences across digital channels
- Ethical Data Management: Master the balance between AI innovation and responsible data practices in highly regulated markets
- Omnichannel Marketing Architecture: Implement the technology stack that connects consumer insights to seamless experiences across e-commerce and traditional retail
Essential for CPG marketing executives, digital transformation leaders, e-commerce directors, and brand managers looking to integrate AI into their consumer experience strategy. Get actionable frameworks for implementing AI marketing solutions that deliver both business growth and consumer trust.
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